Certain products have a strong tendency to be sold better when prices are discounted. With C.A.P., advertisers can measure the impact of discounts and align C.A.P. campaigns with future discount periods. Maximum impact can be created by efficiently communicating the discount on C.A.P. screens.
The C.A.P. campaign may boost discounted sales additionally by highlighting the price in the content. Alternatively, C.A.P. may also help to sell products more during non-discounted periods. The latter finding helps to focus on the quality of the product rather than emphasizing on price. Consequentially, the frequency of discounts could be reduced.
For this customer, the combination of price discounts and an advertising campaign on C.A.P. adds most value to the overall ROI.
12 Weeks (CW49–CW 9)
Learn more about the analytical potential and methodology of C.A.P. with this case study conducted with a Non-Food advertiser.