Impact of Discounts

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of C.A.P.

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SUMMARY

  • Many brands make use of price discounts to increase sales.
  • Combining such discounts with a C.A.P. campaign may boost sales additionally.
  • C.A.P. can be flexibly combined with discounts (i.e. discount sticker on screens) and thereby, help brands to gather relevant performance data.
  • Below-illustrated case reveals a significant impact of the C.A.P. campaign when being combined with a price discount.

CASE 01

DISCOUNTS

Certain products have a strong tendency to be sold better when prices are discounted. With C.A.P., advertisers can measure the impact of discounts and align C.A.P. campaigns with future discount periods. Maximum impact can be created by efficiently communicating the discount on C.A.P. screens.

The C.A.P. campaign may boost discounted sales additionally by highlighting the price in the content. Alternatively, C.A.P. may also help to sell products more during non-discounted periods. The latter finding helps to focus on the quality of the product rather than emphasizing on price. Consequentially, the frequency of discounts could be reduced.

For this customer, the combination of price discounts and an advertising campaign on C.A.P. adds most value to the overall ROI.

Product Category
Brand
Campaign Period
Impressions

undisclosed
undisclosed
12 Weeks (CW49–CW 9)
606’425

Whitepaper:
Non-Food Case Study

Learn more about the analytical potential and methodology of C.A.P. with this case study conducted with a Non-Food advertiser.

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Impact

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Sound

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Impact

Daytime
Impact

Long-Term
Effects

Contacts per
Customer

A/B
Testing

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