C.A.P. Explorer

Our C.A.P. Explorer provides real-time insights into campaigns and store data to optimize performance and decision-making.

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campaign management

Oversee progress of individual campaigns and get detailed analytics.

With our innovative technology, retailers can track their campaigns in real-time across various dashboards. For each CAP advertising campaign, retailers and brands can monitor reach and measure effects for different analysis groups. These insights help optimize targeting and increase impact.

Content

Manage all campaigns and content fast and easy.

Impressions

See the generated impressions of each campaign.

Performance

Check all relevant measurement metrics for in-store media campaigns.

Targeting

View when a campaign performs best and use the insights for efficient targeting.

Sharing

Communicate results with brands efficiently.

retail analytics

Check out the behavior of customers in the stores.

Retailers examine customer behavior within the store premises to gain insights into their navigation patterns, duration of shopping visits, busiest days, and the potential influence of factors such as time of day on customer behavior.

In-store Duration

Gain insights into customer behavior through in-store duration.

Profitability

Optimize store profitability with insights for sustainable growth.

Trolley Usage

Monitor trolley usage for optimal inventory management.

Heat maps

Maximize in-store marketing activities with our store heatmaps.

Frequency

Understand the rhythm of foot traffic and tailor strategies to meet retailers' needs effectively.

Infrastructure monitoring

Keep track of all hardware components in the stores and manage them efficiently

Retailers efficiently manage hardware components in stores by maintaining a detailed inventory system to track each item's details such as location or status. They keep track of hardware functioning regularly, including downtime and required services.

Monitoring

Track the details of hardware components in each store, including quantity, status and other information.

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Frequently Asked Questions

C.A.P.’s unique technology tracks shoppers throughout their journey in the supermarket and records which advertising spots they have seen. At checkout, this data is linked to the purchase information on the receipt.

This allows C.A.P. to know for each individual shopper:

  1. Which ads were viewed
  2. Which products were subsequently purchased

The 1:1 combination of ad exposure and individual receipts enables completely new analyses – comparable to online marketing.

Yes. C.A.P. knows the daily baseline sales of each product without C.A.P. advertising and can therefore precisely calculate how many additional units were sold due to the campaign.

The measured effect reflects only the incremental sales generated by the C.A.P. retail medium

On average, a C.A.P. campaign more than doubles the purchase probability for shoppers exposed to the advertising. In some cases, conversion rates have even quadrupled.

Actual sales uplift depends on factors such as product category, content quality, advertising pressure, and campaign objectives. In addition, there are long-term effects that are not fully captured in short-term sales analyses.