Data-driven
instore ​advertising
for ​FMCG brands

We create highly impactful media-innovations to inspire shoppers at the point of sale.
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C.A.P. is a data-driven
retail media solution thatmeasures instore ad impact.

SOLUTION

With C.A.P., Cyreen introduces a media-novelty to the advertisement market. Intelligent C.A.P. screens inspire shoppers with audio-visual advertising directly at the point of sale. The seen advertising is linked to individual shopping baskets. This enables in-depth analysis of campaign performance as known from online marketing.
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REFERENCES

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MEASURING IMPACT

Unlocking value for FMCG
brands with big data.

Big data is in our DNA. The connection of purchase and media data combined with superior analytical execution allows for data-driven decision making aligned to the overall strategy of a firm.

Big Data

Analytics

Decisions

MEASURING IMPACT

Analyzing conversion rates to measure ad-impact.

Conversion rates indicate the probability of a shopper to buy a specific product when entering the supermarket.

​​A C.A.P. campaign strongly increases the likelihood of a shopper to buy the advertised product. The illustrated example shows that C.A.P increased the instore conversion rate by 375% for our client, compared to regular purchasing behavior.​

CASE STUDIES
x375%
Without C.A.P.
0.20%
With
C.A.P.
0.75%

Conversion Rate Increase

Testimonials

What our partners say about us.

Collaborating with retail, media and analytics experts, we push the boundaries of efficient instore advertising day by day.

"By playing high quality campaigns with sound at the PoS, combined with performance tracking, C.A.P inspired customers and optimized instore ad-impact."

Mari Tufenkchyan
Sales / Commercial Development
Coca-Cola European Partners Deutschland GmbH

"C.A.P. helped us to gain new insights about the buying
behavior of our customers. Making use of the new knowledge, we increase the efficiency of future campaigns and drive sales."

Michael Götz
Chief Marketing Officer
Franco Fresco GmbH & Co. KG

"In order to be closer to our customers, we decided to further focus on PoS advertising via instore TV. Making use of the C.A.P. technology, we gained new insights on the effect of this instore medium and on the purchase decisions of our customers through insightful data reporting by Cyreen. Ultimately, we increased conversion rates significantly across different product groups."

Sabrina Rammo
Shopper Activation Managerin
Nestlé Wagner GmbH

TEAM

We believe in creating relevant inspiration to foster the instore shopping experience.

Taking advantage of the insights from our data, Cyreen gives shoppers the final and decisive impulse to buy at the right time and at the right location.

SEE ENTIRE TEAM
Benedict
Boos
FINANCE
Ciril
Hofmann
MARKETING
& SALES
Davide
Scheidegger
DATA SCIENCE

Werner
Schubert
TECHNOLOGY

SUPPORTED BY

This project has received funding from the European Union‘s Horizon 2020 research and innovation programme under grant agreement No 889255

Providing the best inspiration
for shoppers near-buy.

ADDRESS
Cyreen GmbH
Peter-Sander-Str. 41c
55252 Mainz-Kastel
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