"C.A.P. helped us to gain new insights about the buying behavior of our customers. Making use of the new knowledge, we increase the efficiency of future campaigns and drive sales"

"In order to be closer to our consumers, we decided to further focus on PoS advertising via instore TV. Making use of the C.A.P. technology, we gained new insights on the effect of this instore medium and on the purchase decisions of our consumers through insightful data reporting by Cyreen. Ultimately, we increased conversion rates significantly across different product groups."

"C.A.P. provides access to valuable point-of-sale data and data expertise. With the future of marketing based on first-party data, the overarching goal remains to extend reach, insight and targeting beyond the web. Cyreen offers the opportunity to establish a standard in the bricks and mortar media market from which all retailers and industry partners can benefit. Through continuous optimisation (targeting), a successful campaign performance for retail and industry at the POS can be achieved"