C.A.P. is a data-driven retail media solution that measures instore ad impact.
With C.A.P., Cyreen introduces a media-novelty to the advertisement market. Intelligent C.A.P. screens inspire shoppers with audio-visual advertising directly at the point of sale. The seen advertising is linked to individual shopping baskets. This enables in-depth analysis of campaign performance as known from online marketing.
Big data is in our DNA. The connection of purchase and media data combined with superior analytical execution allows for data-driven decision making aligned to the overall strategy of a firm.
Analyzing conversion rates to measure ad-impact.
Conversion rates indicate the probability of a shopper to buy a specific product when entering the supermarket.
A C.A.P. campaign strongly increases the likelihood of a shopper to buy the advertised product. The illustrated example shows that C.A.P increased the instore conversion rate by 375% for our client, compared to regular purchasing behavior.