C.A.P. is a data-driven retail media solution that measures instore ad impact.
With C.A.P., Cyreen introduces a media-novelty to the advertisement market. Intelligent C.A.P. screens inspire shoppers with audio-visual advertising directly at the point of sale. The seen advertising is linked to individual shopping baskets. This enables in-depth analysis of campaign performance as known from online marketing.
Big data is in our DNA. The connection of purchase and media data combined with superior analytical execution allows for data-driven decision making aligned to the overall strategy of a firm.
Analyzing conversion rates to measure ad-impact.
Conversion rates indicate the probability of a shopper to buy a specific product when entering the supermarket.
A C.A.P. campaign strongly increases the likelihood of a shopper to buy the advertised product. The illustrated example shows that C.A.P increased the instore conversion rate by 375% for our client, compared to regular purchasing behavior.
Collaborating with retail, media and analytics experts, we push the boundaries of efficient instore advertising day by day.
"By playing high quality campaigns with sound at the PoS, combined with performance tracking, C.A.P inspired customers and optimized instore ad-impact."
Mari Tufenkchyan Sales / Commercial Development Coca-Cola European Partners Deutschland GmbH
"C.A.P. helped us to gain new insights about the buying behavior of our customers. Making use of the new knowledge, we increase the efficiency of future campaigns and drive sales."
Michael Götz Chief Marketing Officer Franco Fresco GmbH & Co. KG
"In order to be closer to our customers, we decided to further focus on PoS advertising via instore TV. Making use of the C.A.P. technology, we gained new insights on the effect of this instore medium and on the purchase decisions of our customers through insightful data reporting by Cyreen. Ultimately, we increased conversion rates significantly across different product groups."