FMCG advertising at the POS: measurably different.

Our data-driven retail medium C.A.P. measures and optimizes campaign performance for FMCG brands.
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INSTORE ADVERTISING 2.0

Key benefits for FMCG advertisers.

Our C.A.P. technology works differently than many other (PoS) media solutions. Its inspiration stems from online advertising and allows FMCG advertisers to receive an unparalleled media performance.

contact based playout

minimized ad-waste

proof of performance

know the impact on sales

data-driven optimization

boost your ROI

advertising at PoS

first moment of truth

high attention

innovative sound system

High-quality C.A.P. screens inspire shoppers with FMCG ads in supermarkets

CONTACT US

HOW C.A.P. WORKS

A ground breaking retail medium to get new insights and execute​ effective campaigns.

C.A.P. is an innovative retail media solution, which is based on a proprietary technology. The medium is able to precisely measure and optimize advertising effectiveness offline. Here is how it works:

1. Shopper recognition

C.A.P. screens identify approaching shoppers.

2. Spot playout

Spot starts when the shopper is within relevant view/sound area.

3. Data matching

Direct linking of seen advertising spots & individual shopping basket.
5. Optimization

4. Analysis

Analysis of merged data streams to measure ad performance.
5. Feedback & performance-based playout

PERFORMANCE OPTIMIZATION

The C.A.P. campaign cycle is ​the heart of our lean optimization approach.

Our performance approach is based on an ongoing loop that delivers valuable insights for better campaign results, fostering a long-term relationship with our clients. The process consists of four vital steps in order to add high value to a brand.

Data Collection

Collecting and connecting Shopper, Media & Purchasing data streams at the PoS.

Data Analysis

Analyzing gathered data to evaluate campaign performance.

Pattern Identification

Identifying distinct patterns that have the potential to drive ROI.

Optimization

Making use of gathered insights to improve performance - step by step.

1
1
3
4
2

Optimizing the spots' playout strategy based on key drivers of a successful campaign.​​

Various factors influence the success of a marketing campaign. We identify a wide range of such factors to find most impactful drivers for each brand. Eventually, we use identified parameters to boost performance.​

Conversion rates optimized to up to 375%, with  C.A.P.
x197%

Regular
conversion
rate
0.89%
x133%
C.A.P.
Effect
1.75%
Optimization
Effect
2.33%
without C.A.P.
with
C.A.P.
with
C.A.P.
(optimized)

Daytime

Weekday

discounts

events

Weather

supermarkets

CONTACT QUALITY

Delivering highly effective advertising contacts to unlock maximum performance.

Contact quality is key to allocate budgets efficiently and achieve a significant impact. This is why we have developed four powerful filtering mechanisms to minimize advertising waste in order to create highly effective advertising contacts.​​

We minimize ad-waste with the following four layers:

High-
quality Screens
With
Sound
Attractive Media Environment

High quality
ad contacts

High quality
ad contacts

Listing check
Advertising campaigns only air in stores where products are listed.

No loops - Contact based
A spot is only triggered when shoppers approach our screens.

Optimization
The playout algorithm of a spot is adjusted based on target audience and ad impact.

Employee exclusion
Detected staff is excluded from advertising contact count.

We minimize ad-waste with the following four layers:

PROPOSITION

C.A.P. creates value for your brand on three levels.

Analytics

Connecting ad-impressions with purchase, C.A.P. sheds light on the darkness surrounding offline advertising effectiveness. Its unique data helps us deliver optimized results and generate long-term value for your campaign.

Sales Uplift

C.A.P. promotes your product where it matters most to boost sales: at the point of sale. Your advertising has an immediate and measurable impact on shoppers’ purchase behavior – for both, existing and new customers.

Brand Building

Want to be top of mind? Each and every touchpoint further enhances your brands’ image. Extending your campaign from the living room to the supermarket, C.A.P. helps you to further increase awareness.

Got questions or feedback for us? We are excited to hear from you!

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Got questions or feedback for us? We are excited to hear from you!