A data-driven retail media solution: contact-based advertising that is measurable.

With our proprietary retail media technology, retailers and FMCG brands generate new data, gain customer insights and optimize ROI.
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INSTORE ADVERTISING 2.0

Unique advantages for retailers and consumer good brands.

Our C.A.P. technology works differently than many other (PoS) media solutions. Its inspiration stems from online advertising and allows FMCG advertisers to receive an unparalleled media performance.

contact based playout

proof of performance

data-driven optimization

GDPR compliant

advertising at PoS

high attention

customer insights

High-quality C.A.P. screens inspire shoppers with FMCG ads in supermarkets

CONTACT US

HOW C.A.P. WORKS

A ground breaking retail medium to get new insights and execute​ effective campaigns.

C.A.P. is an innovative retail media solution, which is based on a proprietary technology. The medium is able to precisely measure and optimize advertising effectiveness offline. Here is how it works:

1. Shopper recognition

C.A.P. screens identify approaching shoppers.

2. Spot playout

Spot starts when the shopper is within relevant view/sound area.

3. Data matching

Direct linking of seen advertising spots & individual shopping basket.
5. Optimization

4. Analysis

Analysis of merged data streams to measure ad performance.
5. Feedback & performance-based playout

6. The future is omnichannel

Connection of offline- and online data for in-depth customer insights and analysis.

PERFORMANCE OPTIMIZATION

The C.A.P. data cycle is the heart of our targeting approach at the PoS.

The C.A.P. data cycle is based on a continuous circle that provides valuable insights for enhanced shopping experience and successful campaign results. Optimizing the customer journey through the intelligent use of data secures long-term relationships with existing and new customers. The process consists of four steps to deliver the highest possible value to consumers, retailers and FMCG brands.

Data Collection and Connection

Generating and connecting data streams (e.g. media, customer & purchase data) as an IoT solution.

Data Analysis

Analysis of collected data to evaluate campaign performance and generate customer insights.

Data Pattern

Identification of clear patterns that promise potential to increase ROI.

Data Targeting

Precise addressing of target groups while minimizing ad waste for greater advertising impact and increased customer experience.

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1
3
4
2

Optimizing the spots' playout strategy based on key drivers of a successful campaign.​​

Various factors influence the success of a marketing campaign. We identify a wide range of such factors to find most impactful drivers for each brand. Eventually, we use identified parameters to boost performance.​

Conversion rates optimized to up to 375%, with  C.A.P.
x197%

Regular
conversion
rate
0.89%
x133%
C.A.P.
Effect
1.75%
Optimization
Effect
2.33%
without C.A.P.
with
C.A.P.
with
C.A.P.
(optimized)

Daytime

Weekday

discounts

events

Weather

supermarkets

CONTACT QUALITY

Delivering highly effective advertising contacts to unlock maximum performance.

Contact quality is key to allocate budgets efficiently and achieve a significant impact. This is why we have developed four powerful filtering mechanisms to minimize advertising waste in order to create highly effective advertising contacts.​​

We minimize ad-waste with the following four layers:

High-
quality Screens
With
Sound
Attractive Media Environment

High quality
ad contacts

High quality
ad contacts

Listing check
Advertising campaigns only air in stores where products are listed.

No loops - Contact based
A spot is only triggered when shoppers approach the screens to guarantee realcontacts.

Targeting
The playout algorithm of a spot is adjusted based on target group and ad impact.

Employee exclusion
Detected staff is excluded from advertising contact count.

We minimize ad-waste with the following four layers:

PROPOSITION

C.A.P. creates value for your brand on three levels.

Analytics

Connecting ad-impressions with purchase, C.A.P. sheds light on the darkness surrounding offline advertising effectiveness. Its unique data helps us deliver optimized results and generate long-term value for your campaign.

Sales Uplift

C.A.P. promotes your product where it matters most to boost sales: at the point of sale. Your advertising has an immediate and measurable impact on shoppers’ purchase behavior – for both, existing and new customers.

Brand Building

Want to be top of mind? Each and every touchpoint further enhances your brands’ image. Extending your campaign from the living room to the supermarket, C.A.P. helps you to further increase awareness.

Got questions or feedback for us? We are excited to hear from you!

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Got questions or feedback for us? We are excited to hear from you!