Generating and connecting data streams (e.g. media, customer & purchase data) as an IoT solution.
Analysis of collected data to evaluate campaign performance and generate customer insights.
Identification of clear patterns that promise potential to increase ROI.
Precise addressing of target groups while minimizing ad waste for greater advertising impact and increased customer experience.
Various factors influence the success of a marketing campaign. We identify a wide range of such factors to find most impactful drivers for each brand. Eventually, we use identified parameters to boost performance.
Conversion rates improved by up to 375% through CAP.
Contact quality is key to allocate budgets efficiently and achieve a significant impact. This is why we have developed four powerful filtering mechanisms to minimize advertising waste in order to create highly effective advertising contacts.
We minimize ad-waste with the following four layers:
Advertising campaigns only on air in stores where products are listed.
Detected staff is excluded from advertising contact count.
No loops - Contact basedA spot is only triggered when shoppers approach the screens to guarantee real contacts.
The playout algorithm of a spot is adjusted based on target group and ad impact.