We are Cyreen​

A talented and diverse team combined with a disruptive vision to unlock new FMCG advertising standards.
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PHILOSOPHY

Near-Buy

By focusing on the moment of the purchase decision, we do not leave shoppers alone in the most important step of their customer journey. Cyreen’s near-buy inspiration is a highly efficient and effective way for retailers and advertisers to activate brands and significantly improve the shoppers´ experience.

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PHILOSOPHY

Smart inspiration

Our data-driven approach enables us to identify what really matters to shoppers. Understanding shoppers’ behavior requires a sophisticated interplay of high-class data and effective digital-media-technology. Mastering both, Cyreen utilizes shopper-relevant factors to inspire customers and optimize ad-impact.

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PHILOSOPHY

Shopper-friendly

Safeguarding shoppers’ privacy is of utmost importance to us. Customers are not interrupted during their purchase activities. Neither an active involvement nor a change of habit is required.

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CYREEN TEAM

Cyreen is working on media performance of tomorrow with the best talent of today.

Taking advantage of the insights from our data, Cyreen gives shoppers the final and decisive impulse to buy at the right time and at the right location.

Benedict
Boos
FINANCE
‍‍
Ciril
Hofmann

MARKETING
& SALES
Davide
Scheidegger

DATA SCIENCE

Werner
Schubert
TECHNOLOGY
Herbert
Boos
SUPERVISORY
BOARD
Marcel
Hutter
DATABASE
& AI
Dipl-Kfm Georg
von Wick
SUPERVISORY
BOARD
Dr. Rainer
Meckes
COMMERCIAL
EXCELLENCE
Samuel
Zinni
MARKETING
Quentin
Appleby
FULLSTACK
DEVELOPMENT
Alexander
Leifhelm
MACHINE
LEARNING
Niklas
Hoffmann
BUSINESS
DEVELOPMENT
Florian
Andreae
SOFTWARE
DEVELOPMENT
Carmen Ehrhardt
KEY ACCOUNT
MANAGEMENT

Senior Advisors

Supported by industry leading experts.

Along the way, we are actively supported by our senior advisors with expertise in retail, marketing, finance and legal matters.

Kirsten Kiel
RETAIL & FMCG
Kirsten Kiel
  • Industry: Retail, FMCG, Consulting and Coaching
  • Company: ex REWE, Kirsten Kiel Consulting
  • Position: Senior managerin in Purchasing and Category Management (various categories), Consultant & Coach
Ingo
Marx
MARKETING
Ingo
Marx
  • Industry: Marketing
  • Company: VMLY&R Commerce
  • Position: COO & Managing Director
Stephan
Karrer
MARKETING
Stephan
Karrer
  • Industry: Marketing
  • Company: EL CARTEL MEDIA GmbH & Co. KG
  • Position: CEO
    (Copyright: RTL ZWEI)
Prof. Dr. Dennis
Herhausen
Analytics
Prof. Dr. Dennis
Herhausen
  • Industry: Marketing / Academics
  • University: Vrije Universiteit Amsterdam & Universität St. Gallen
  • Position: Professor of Marketing
Jérôme S.
Friedrich
Legal
Jérôme S.
Friedrich
  • Industry: Legal
  • Company: Fried, Frank, Harris, Shriver & Jacobson LLP
  • Position: Partner
    External Senior Counsel at Cyreen
Dr. Andreas
Kopp
Legal
Dr. Andreas
Kopp
  • Industry: Legal
  • Company: Fried, Frank, Harris, Shriver & Jacobson LLP
  • Position: Special Counsel
    External Senior Counsel at Cyreen
Rodrigo
Korenblit
RETAIL & fmcg
Rodrigo
Korenblit
  • Industry: Retail & FMCG
  • Company: CAP Marketing LATAM
  • Position: Former Commercial Manager Censosud S.A.
Luis Pedro
Urrutia
Marketing
Luis Pedro
Urrutia
  • Industry: Marketing
  • Company: Former CEO of Geometry Global Costa Rica
  • Position: Internationalisation of Cyreen (CAP Marketing LATAM)

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