We are Cyreen​

A talented and diverse team combined with a disruptive vision to unlock new FMCG advertising standards.
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PHILOSOPHY

Near-Buy

By focusing on the moment of the purchase decision, we do not leave shoppers alone in the most important step of their customer journey. Cyreen’s near-buy inspiration is a highly efficient and effective way for retailers and advertisers to activate brands and significantly improve the shoppers´ experience.

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PHILOSOPHY

Smart inspiration

Our data-driven approach enables us to identify what really matters to shoppers. Understanding shoppers’ behavior requires a sophisticated interplay of high-class data and effective digital-media-technology. Mastering both, Cyreen utilizes shopper-relevant factors to inspire customers and optimize ad-impact.

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PHILOSOPHY

Shopper-friendly

Safeguarding shoppers’ privacy is of utmost importance to us. Customers are not interrupted during their purchase activities. Neither an active involvement nor a change of habit is required.

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CYREEN TEAM

Cyreen is working on media performance of tomorrow with the best talent of today.

Taking advantage of the insights from our data, Cyreen gives shoppers the final and decisive impulse to buy at the right time and at the right location.

Benedict
Boos
FINANCE
‍‍
CONTACT
Ciril
Hofmann
MARKETING
& SALES
CONTACT
Davide
Scheidegger
DATA SCIENCE
‍
CONTACT
Werner
Schubert
TECHNOLOGY
‍
CONTACT
Herbert
Boos
SUPERVISORY
BOARD
CONTACT
Marcel
Hutter
DATABASE
& AI
CONTACT
Dipl-Kfm Georg
von Wick
SUPERVISORY
BOARD
CONTACT
Dr. Rainer
Meckes
COMMERCIAL
EXCELLENCE
CONTACT
Samuel
Zinni
MARKETING
‍
CONTACT
Quentin
Appleby
FULLSTACK
DEVELOPMENT
CONTACT
Niklas
Hoffmann
BUSINESS
DEVELOPMENT
CONTACT
Davoud Malekahmadi
Data
Analyst
CONTACT
Nithin Narala
Data
Analyst
CONTACT
Anik Biswas
Data
Analyst
CONTACT
Shahadat Hossain
SOFTWARE
DEVELOPMENT
CONTACT
Lorena Sayés
HR and
Employee Relations
CONTACT
Nils Schenk
Apprentice
Marketing
CONTACT
Johannes Kilzer
Project
Management
CONTACT
Vincent Wilantara
SOFTWARE
DEVELOPMENT
CONTACT
Vladimir Klementev
SOFTWARE
DEVELOPMENT
CONTACT
Carmen Ehrhardt
KEY ACCOUNT
MANAGEMENT
CONTACT

Senior Advisors

Supported by industry leading experts.

Along the way, we are actively supported by our senior advisors with expertise in retail, marketing, finance and legal matters.

Kirsten Kiel
RETAIL & FMCG
‍
Kirsten Kiel
  • Industry: Retail, FMCG, Consulting and Coaching
  • Company: ex REWE, Kirsten Kiel Consulting
  • Position: Senior managerin in Purchasing and Category Management (various categories), Consultant & Coach
CONTACT
Ingo
Marx
MARKETING
‍
Ingo
Marx
  • Industry: Marketing
  • Company: former VMLY&R Commerce
  • Position: former COO & Managing Director
CONTACT
Stephan
Karrer
MARKETING
‍
Stephan
Karrer
  • Industry: Marketing
  • Company: EL CARTEL MEDIA GmbH & Co. KG
  • Position: CEO
    (Copyright: RTL ZWEI)
CONTACT
Prof. Dr. Dennis
Herhausen
Analytics
‍
Prof. Dr. Dennis
Herhausen
  • Industry: Marketing / Academics
  • University: Vrije Universiteit Amsterdam & Universität St. Gallen
  • Position: Professor of Marketing
CONTACT
Jérôme S.
Friedrich
Legal
‍
Jérôme S.
Friedrich
  • Industry: Legal
  • Company: Fried, Frank, Harris, Shriver & Jacobson LLP
  • Position: Partner
    External Senior Counsel at Cyreen
CONTACT
Dr. Andreas
Kopp
Legal
‍
Dr. Andreas
Kopp
  • Industry: Legal
  • Company: Fried, Frank, Harris, Shriver & Jacobson LLP
  • Position: Special Counsel
    External Senior Counsel at Cyreen
CONTACT
Rodrigo
Korenblit
RETAIL & fmcg
‍
Rodrigo
Korenblit
  • Industry: Retail & FMCG
  • Company: CAP Marketing LATAM
  • Position: Former Commercial Manager Censosud S.A.
CONTACT
Luis Pedro
Urrutia
Marketing
‍
Luis Pedro
Urrutia
  • Industry: Marketing
  • Company: Former CEO of Geometry Global Costa Rica
  • Position: Internationalisation of Cyreen (CAP Marketing LATAM)
CONTACT

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Providing the best inspiration
for shoppers near-buy.

CONTACT
T:
+49 (0) 613 458 986 77 0
F:
+49 (0) 613 458 986 77 9
info@cyreen.de
ADDRESS
Cyreen GmbH
Schaumainkai 87-91
60596 Frankfurt am Main
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