Providing the best
inspiration for
shoppers near-buy

We create and develop highly impactful
media-innovations to inspire shoppers
to buy well.
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PHILOSOPHY

Near-Buy

By focusing on the moment of the purchase decision, we do not leave shoppers alone in the most important step of their customer journey. Cyreen’s near-buy inspiration is a highly efficient and effective way for retailers and advertisers to activate brands and significantly improve the shoppers´ experience.
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PHILOSOPHY

Smart
inspiration

Our data-driven approach enables us to identify what really matters to shoppers. Understanding shoppers’ behavior requires a sophisticated interplay of high-class data and effective digital-media-technology. Mastering both, Cyreen utilizes shopper-relevant factors to inspire customers and optimize ad-impact.
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PHILOSOPHY

Shopper-friendly

Safeguarding shoppers’ privacy is of utmost importance to us. Customers are not interrupted during their purchase activities. Neither an active involvement nor a change of habit is required.
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SOLUTION

C.A.P. is a data-driven media-solution for advertisers that measures the actual ad impact offline.

With C.A.P. we introduce a media-novelty to the advertisement market. Transferring the online seen-and-bought logic to the offline world, the actual ad impact is finally measurable since we connect ad impressions with purchases. Intelligent C.A.P. screens inspire shoppers with audio-visual advertising directly at the point of sale. The technology allows advertisers to display their ads at the right location and time.

Learn more about the unique benefits of the C.A.P. technology for FMCG advertising campaigns:

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REFERENCES

PROPOSITION

C.A.P. creates value for your brand on three levels.

Analytics

Connecting ad-impressions with purchase, C.A.P. sheds light on the darkness surrounding offline advertising effectiveness. Its unique data helps us deliver optimized results and generate long-term value for your campaign.

Sales Uplift

C.A.P. promotes your product where it matters most to boost sales: at the point of sale. Your advertising has an immediate and measurable impact on shoppers’ purchase behavior – for both, existing and new customers.

Brand Building

Want to be top of mind? Each and every touchpoint further enhances your brands’ image. Extending your campaign from the living room to the supermarket, C.A.P. helps you to further increase awareness.

ABOUT

We believe in creating relevant inspiration to
foster the instore shopping experience.

Taking advantage of the insights from our data, Cyreen gives shoppers the final and decisive impulse to buy at the right time and at the right
location.
Benedict Boos
FINANCE
& LAW
Ciril Hofmann
MARKETING
& OPERATIONS
Davide Scheidegger
STRATEGY
& DATA SCIENCE
Werner Schubert
TECHNOLOGY

Herbert Boos
BUSINESS DEVELOPMENT
Marcel Hutter
DATABASE
& ARTIFICIAL INTELLIGENCE

Research
Cooperations

We collaborate closely with universities and market research experts to perfect our methodological approach, make our results as transparent as possible and optimize gained insights for our customers. Our analyses are developed and tested in collaboration with the University of St. Gallen (Switzerland), European Business School (Germany), Technische Hochschule Köln (Germany) and Konzept & Markt (Germany).

Barilla
Case Study

Our academic board members Prof. Dr. Dennis Herhausen (University of St. Gallen) & Prof. Dr. Sven Henkel (EBS) published a case study with Barilla, illustrating the significant impact of C.A.P.

The article was published in December in the Marketing Review by the University of St. Gallen.

OPEN ARTICLE

SUPPORTED BY

This project has received funding from the European Union‘s Horizon 2020 research and innovation programme under grant agreement No 889255

Providing the best inspiration
for shoppers near-buy.

ADDRESS
Cyreen GmbH
Peter-Sander-Str. 41c
55252 Mainz-Kastel
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