SOLUTION

C.A.P. is a data-driven media-solution for advertisers that measures the actual ad impact offline.

With C.A.P. we introduce a media-novelty to the advertisement market. Transferring the online seen-and-bought logic to the offline world, the actual ad impact is finally measurable since we connect ad impressions with purchases. Intelligent C.A.P. screens inspire shoppers with audio-visual advertising directly at the point of sale. The technology allows advertisers to display their ads at the right location and time.

Learn more about the unique benefits of the C.A.P. technology for FMCG advertising campaigns:

REFERENCES

PROPOSITION

C.A.P. creates value for your brand on three levels.

Analytics

Connecting ad-impressions with purchase, C.A.P. sheds light on the darkness surrounding offline advertising effectiveness. Its unique data helps us deliver optimized results and generate long-term value for your campaign.

Sales Uplift

C.A.P. promotes your product where it matters most to boost sales: at the point of sale. Your advertising has an immediate and measurable impact on shoppers’ purchase behavior – for both, existing and new customers.

Brand Building

Want to be top of mind? Each and every touchpoint further enhances your brands’ image. Extending your campaign from the living room to the supermarket, C.A.P. helps you to further increase awareness.

ABOUT

We believe in creating relevant inspiration to
foster the instore
shopping experience.

Taking advantage of the insights from our data, Cyreen gives shoppers the final and decisive impulse to buy at the right time and at the right
location.

Benedict Boos

FINANCE
& LAW

CONTACT

Ciril Hofmann

MARKETING
& OPERATIONS

CONTACT

Davide Scheidegger

STRATEGY
& DATA SCIENCE

CONTACT

Werner Schubert

TECHNOLOGY

CONTACT

Herbert Boos

BUSINESS DEVELOPMENT
‍

CONTACT

Dr. Rainer Meckes

COMMERCIAL
EXCELLENCE

CONTACT

Marcel Hutter

DATABASE
& ARTIFICIAL INTELLIGENCE

CONTACT

Research
Cooperations

We collaborate closely with universities and market research experts to perfect our methodological approach, make our results as transparent as possible and optimize gained insights for our customers. Our analyses are developed and tested in collaboration with the University of St. Gallen (Switzerland), European Business School (Germany), KEDGE (France) and Babson College (USA).

Barilla
Case Study

Our academic board members Prof. Dr. Dennis Herhausen (University of St. Gallen) & Prof. Dr. Sven Henkel (EBS) published a case study with Barilla, illustrating the significant impact of C.A.P.

The article was published in December in the Marketing Review by the University of St. Gallen.

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