Press

News and media coverage about Cyreen.

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In the trade press since 2022

Cyreen in the Press

Further down: dates, latest news and podcasts

2026

  1. MEEDIA Closed loop: programmatic retail media including checkout data
  2. invidis One Tech Group connects the Cyreen network
  3. Fruchthandel Magazin Does retail media really work? Three marketing professionals share their experience
  4. StartupValley Cyreen: Frankfurt scaleup makes in-store retail media measurable
  5. Fruchthandel Magazin DOGK 2026: one hall, all topics, three stages
  6. Marketing Report Retail media network launches in 185 stores
  7. invidis Retail media: Laya markets Globus and Netto APS
  8. Lebensmittel Zeitung Ad sales: how RTG plans to take off with retail media
  9. MEEDIA Laya markets RTG retail chains, retail media in grocery fully measurable for the first time
  10. iBusiness Laya takes over marketing for large parts of the RTG in-store DOOH network

2025

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  1. DVJ Insights DVJ Insights wins the MRS Media Research Award for the retail media study with Cyreen
  2. GFM Nachrichten Best Retail Cases Awards 2025 presented
  3. IDOOH If the screen in front of the pasta shelf inspires you
  4. GS1 Germany Edeka partner L. Stroetmann is transforming his sales area into a connected store with the startup Cyreen.
  5. invidis Cyreen and RTG launch retail media network
  6. Lebensmittel Zeitung Retail advertising: retailer alliance RTG launches a nationwide retail media network
  7. RTG Retail Trade Group Germany's first measurable and cross-retailer in-store retail media network launches
  8. Retail News RTG launches a nationwide in-store retail media network
  9. Mares Media Archive Cyreen and Expresso are launching smart shopping carts
  10. StartupValley Cyreen revolutionizes smart shopping with Expresso
  11. GS1 Germany Partnership with Expresso strengthens market access for startup Cyreen
  12. Lebensmittel Zeitung Self-scanning: the smart-cart market in upheaval
  13. invidis Instore Retail Media - Study Proves Impact of Digital Signage
  14. invidis In-store digital signage increases the likelihood of a purchase.
  15. GS1 Germany Startup Cyreen delivers groundbreaking data on the importance of in-store retail media.
  16. hessian.AI AI startup Cyreen secures funding for innovative media solution for the retail sector

2024

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  1. Lebensmittel Zeitung Intelligence from the shopping cart

2023

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  1. hamburg040 Increased sales and data through intelligent shopping carts
  2. openPR Increased sales and customer data acquisition through intelligent shopping carts

2022

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  1. Handelsverband Deutschland (HDE) Future Retail Award: HDE and Google honor courageous retailers
  2. IDOOH El Cartel adds DOOH screens at the POS to its advertising portfolio
  3. HORIZONT New screen technology for the POS: El Cartel Media builds a retail network
  4. MEEDIA In-store television, for one customer only
  5. STATION Frankfurt Seven-figure funding round for smart supermarket advertising by Cyreen
  6. BMH Startup funding for Cyreen: BMH invests in intelligent, data-driven supermarket advertising 2.0
  7. Startbase Cyreen receives seven-figure sum

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Upcoming dates

Meet us here

Where we are next, and who to talk to when you get there.

  • Bonjour, Paris. In-store retail media, data driven, impactful, measurable. Happening now

    NRF 2026: Retail's Big Show Europe

    Pavillon 4, Stand S-104, Paris Expo Porte de Versailles · Paris · Benedict Boos and Patrick Hauser-Maya

    Talk on 16 September, 11.45 to 12.00: Leveraging AI to accelerate decision making and drive revenue.

    Europe's largest retail conference, three days in Paris. At our stand we show how advertising at the point of sale can be measured all the way to the receipt.

    Meet Benedict Event website
  • DMEXCO 26, 23 and 24 September 2026 in Cologne. In 8 days

    DMEXCO 2026

    Koelnmesse · Köln

    Europe's largest digital marketing conference. We are where media planning happens, showing how the store fits into a digital plan as a measurable channel.

    Meet us on site Event website
  • The Futurium in Berlin at night, seen from outside. Futurium / David von Becker

    Tag der Markenwirtschaft

    Futurium · Berlin

    The annual gathering of the German brand industry in Berlin. We are there, talking about advertising impact that can be proven at the shelf.

    Meet us on site Event website
  • The entrance of the House of Communication in Munich during Innovation Day, with neon lettering and LED walls. House of Communication

    Innovation Day 2026

    House of Communication · München

    The innovation day of the Serviceplan Group, under the motto "Explore More". This is where the agencies and brand leads who decide campaigns sit, and we show what of that becomes measurable at the shelf.

    Meet us on site Event website
  • OWM Summit 2026, 3 and 4 November in Berlin.

    OWM Summit 2026

    The Tunnel am Potsdamer Platz · Berlin

    The annual meeting of the advertisers in the German Brands Association, this year under "Successful brand management. Connected. And fit for the future." Exactly the room that asks for proof of effect, which is why we are there.

    Meet us on site Event website
  • Slush 2026 in Helsinki.

    Slush 2026

    Messukeskus · Helsinki · Benedict Boos

    Europe's largest gathering of founders and investors. We are in Helsinki to talk about measurable retail media, with investors and with partners beyond the German-speaking market.

    Meet Benedict Event website
  • Techarena 2027, 3 and 4 February at the Strawberry Arena in Stockholm.

    Techarena 2027

    Strawberry Arena · Stockholm · Benedict Boos

    The meeting point of the Nordic tech scene in Stockholm. We are there for conversations with investors and about partnerships.

    Meet Benedict Event website
  • Anuga 2027 in Cologne. Koelnmesse / Anuga

    Anuga 2027

    Koelnmesse · Köln

    The leading global trade fair for food and beverages. This is where the brands whose products run on our screens meet the retailers whose stores they stand in.

    Meet us on site Event website

From us

The latest from Cyreen

  • Two speakers on stage at Lebensmittel Zeitung's Retail Media Day 2026 in Cologne.

    LZ Retail Media Day 2026

    KOMED im MediaPark · Köln · On stage: Rainer Rausch (Bünting group) and Max Bachmann (LAYA Group)

    In Cologne the joint case of LAYA and Ferrero went on stage, presented by Rainer Rausch, marketing director of the Bünting group, and Max Bachmann, sales manager at LAYA Group. It shows what retail media makes measurable with C.A.P. technology, and what the retailer network behind RTG Media stands for in that.

    Post by Rainer Rausch View on LinkedIn

  • More than 100,000 shopping carts with Cyreen technology

    More than 100,000 shopping carts now carry Cyreen technology. Sensor-based playout, real shopper movement and checkout data connected one to one. Reach that is measured, not estimated.

    View on LinkedIn
  • Nationwide, cross-retailer reach in the C.A.P. network.

    Nationwide reach, across retailers

    Nationwide and cross-retailer: through our network of independent retail partners we reach shoppers across Germany. The impressions are linked to real checkout data, so reach turns into measurable impact.

    View on LinkedIn
  • Benedict Boos presenting on stage at the Love Tomorrow Summit

    Benedict Boos in the Impact Circle of the Love Tomorrow Summit

    Procter & Gamble invited our co-founder Benedict Boos into the Impact Circle at the Love Tomorrow Summit, as one of the innovators working on predictive analytics and in-context understanding of shopper habits.

    View on LinkedIn
  • Benedict Boos presenting on stage at the Retail Innovation Forum in London

    In the final of dunnhumby's EMEA Startup of the Year

    Cyreen was a finalist in the EMEA Startup of the Year competition by dunnhumby in London, among retailers, founders and investors working on data-driven commerce.

    View on LinkedIn
  • The Cyreen team at the GS1 Germany Knowledge Center in Cologne

    C.A.P. in the GS1 Germany Knowledge Center in Cologne

    Cyreen technology is now part of the GS1 Germany Knowledge Center in Cologne, the meeting point for the retail and FMCG ecosystem, and is shown in its regular programme.

    View on LinkedIn
  • The winners holding the certificate and trophy in front of the Best Retail Cases Awards 2025 stage wall

    Audience and jury vote at the Best Retail Cases Awards 2025

    Our case with EDEKA partner L. Stroetmann took first place in both the public vote and the jury vote at the Best Retail Cases Awards 2025, in the Stationary Retail Media, Marketing and Service category.

    View on LinkedIn
  • The Cyreen pitch on the main stage at the EHI techdays in Bonn

    On the main stage of the EHI techdays in Bonn

    One of three startups selected to pitch on the main stage at the EHI techdays in Bonn, the leading DACH conference on retail technology.

    View on LinkedIn

Listen and watch

Podcasts and interviews

  • FMCG DACHvibes Episode 113 In German
    FMCG DACHvibes · Episode 113

    How in-store retail media is changing the point of sale

    with Ciril Hofmann , Max Bachmann, LAYA Group · Host: Daniel Hohorst

    The next stage of retail media at the point of sale: intelligent screens along the shopper journey, checkout data and measurable conversion. The cross-retailer network with RTG is at the centre of it.

    33:31
    Go to the episode
  • How does measurability advance retail media in brick-and-mortar retail? In German
    beta-web

    How does measurability advance retail media in brick-and-mortar retail?

    with Ciril Hofmann

    A statement in under a minute: retail media brings the principles of online marketing into physical stores, and what retailers actually gain from better measurability.

    Watch on Vimeo
  • FMCG DACHvibes Episode 19 In German
    FMCG DACHvibes · Episode 19

    The power of measurability in retail media solutions for brick-and-mortar retail

    with Davide Scheidegger

    How Cyreen came about, and how C.A.P. joins shopper, media and purchase data to make the effect of advertising at the shelf measurable in a GDPR-compliant way.

    29:45
    Go to the episode
  • Startuprad.io In English
    Startuprad.io

    Cyreen: In-Store Analytics Bringing Online Metrics to Physical Retail

    with Davide Scheidegger · Host: Jörn Menninger

    The English-language founder interview: why physical retail is a data black box next to e-commerce, and how that gap can be closed.

    40:09
    Go to the episode YouTube

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