C.A.P. Ecosystem

An open system for retail: we connect data and technology. From existing screens and loyalty programmes to trolleys and Scan & Go.

Scroll
Ecosystem

The basket talks and the screen responds.

A shopper with the intelligent trolley, a milk carton inside, facing a screen that shows muesli. Red waves come from the trolley and dark red waves from the screen.

The milk is in the trolley. C.A.P. recognises it and plays the matching advertising in real time.

Complementary advertising

Milk in the basket, muesli on the screen.

The basket is already known during the shopping trip. The screen therefore shows the product that fits the shopping trip as it happens. At the checkout it can be measured whether it was bought. Two routes lead there.

How should your basket be recognised?
Shopper with the intelligent trolley, a milk carton inside
Shopper with a milk carton in her basket and a hand scanner in her hand
Shopper with the intelligent trolley in front of a screen showing muesli
Shopper with a basket in front of a screen showing muesli
Checkout belt with antenna, the trolley with milk and muesli, and the receipt
Checkout belt with antenna, the basket with milk and muesli, and the receipt
Uplift
Two bars, the taller red one carries the muesli box

  1. Milk is in the trolley

    The shopper has captured the milk with the scanner on the intelligent trolley. The product is therefore known before the shopper reaches the checkout.

  2. The C.A.P. screen shows muesli

    The C.A.P. screen recognises the milk in the trolley and plays the complementary muesli advertising.

  3. Milk and muesli bought

    At the checkout the same shopping trip, including the advertising contact, is recognised again (closed loop).

  4. Complementary advertising impact

    The impact is evaluated with the academically awarded C.A.P. method.

EVERY SHOPPER, EVERY PRODUCT

To the basket, otherwise to the moment.

Anyone with an intelligent trolley or a hand scanner gets advertising that answers their own basket. Everyone else sees what fits the moment: time of day, weekday, season.

In the basket: Pasta On the C.A.P. screen: Pesto

Matched to the basket where it is known. Situational for everyone else.

With a device the basket is known

Without a device the situation decides

Technology partner

Expresso

Maker of the SmartShopper, a shopping trolley with its own scanner and display. The basket is therefore known during the shopping trip, and of all the systems connected to our ecosystem the SmartShopper is the one with the widest range of functions.

More about the SmartShopper
Open ecosystem

Connected Retail: the future of relevant customer engagement

Two routes are connected today, the intelligent trolley and Scan & Go. Any system that supplies data about the shopping trip can be connected. If you run such a system, you will find the impact measurement for it in C.A.P.

Ring diagram of the IoT ecosystem. The ecosystem itself at the centre, customer, media and receipt on the inner ring, and ten connectable data sources on the outside. Smart carts and Scan & Go are outlined in dark red.

Would you like to connect?

A CMS, a digital signage provider, a hand scanner maker, an intelligent trolley, a shopfitter or an in-store radio provider: if you build for retail and want to make advertising impact measurable, a connection is usually smaller than expected. Get in touch and we will walk through the interface together.

Schedule a conversation