A widely asked question in marketing relates to the most efficient advertising contact amount per shopper to maximize the purchase probability. C.A.P. is able to compare conversion rates for different contact amounts per customer (i.e. 1x, 2x, 3x, … ).
Cyreen found that a high ad-pressure significantly increases purchase probability in this campaign. According to the case study data, four shopper contacts maximizes purchase probability. Cyreen has learned that the optimal contact amount per shopper varies for different campaigns. Found patterns may be used by the C.A.P. technology to ensure the most efficient advertising dose.
12 Weeks (CW49–CW 9)
Learn more about the analytical potential and methodology of C.A.P. with this case study conducted with a Non-Food advertiser.