Contacts per Customer

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SUMMARY

  • C.A.P. can easily compare conversion rates of shoppers who were exposed to 1, 2, 3 or 4 ad-contacts.
  • Being aware of the right dose, C.A.P. targets shoppers to maximize impact.
  • The case illustrates an increased conversion rate of 416% when targeting shoppers four times instead of only once.

CASE 01

CONTACTS PER CUSTOMER

A widely asked question in marketing relates to the most efficient advertising contact amount per shopper to maximize the purchase probability. C.A.P. is able to compare conversion rates for different contact amounts per customer (i.e. 1x, 2x, 3x, … ).

Cyreen found that a high ad-pressure significantly increases purchase probability in this campaign. According to the case study data, four shopper contacts maximizes purchase probability. Cyreen has learned that the optimal contact amount per shopper varies for different campaigns. Found patterns may be used by the C.A.P. technology to ensure the most efficient advertising dose.

Product Category
Brand
Campaign Period
Impressions

undisclosed
undisclosed
12 Weeks (CW49–CW 9)
606’425

Whitepaper:
Non-Food Case Study

Learn more about the analytical potential and methodology of C.A.P. with this case study conducted with a Non-Food advertiser.

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ALL CASES

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Daytime
Impact

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Impact of
Discounts

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Long-Term
Effects

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A/B
Testing

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Advertising
Impact

Power of
Sound

Weather
Impact

Daytime
Impact

Impact of
Discounts

Long-Term
Effects

A/B
Testing

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