We are all set and ready to kick-off your campaign.
Campaigns usually start on Mondays which allows to compare the advertising effectiveness of full weeks.
Preparing...
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Spot
Upload the spot or a sneak peak on this website or send it to: content@cyreen.de
Please adhere to the defined video requirements on the top right (file format, resolution, frame rate volume, file size).
Our recommendation: A short video (approx. 5-10s) with a strong product and brand focus. Shoppers should be able to instantly recognize what is being advertised.
However: We are happy to play longer spots for you. The spot-length does not impact your media investment.
Our recommendation: Share as many EAN-codes of your company's products as possible. This allows us to analyze effects on the overall brand.
Timeline
After we received the EAN-codes and a sneak peak of the intended content, it takes around 2 weeks to go live due to several needed approvals.
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Listing Check
Once Cyreen knows the product(s) to be advertised and its respective EAN-Code(s), a listing check is executed together with the retail partner.
Goal: Ultimately, the spot will only be shown where the product is actually being sold in order to minimize scatter losses.
Spot Check
Cyreen analyzes the shared spot and its sound quality in an own test environment prior to starting the campaign in the supermarkets. Advertisers are being informed indue time in case of any inconsistencies.
Retail Check
We communicate with the retail partner individually. No effort from your side is required.
Simultaneously, our retail partner checks the spot internally and provides its approval.
Only if we have received the approval of the retailer, the spot can go live.
This process takes approx. 2 weeks. Therefore, spot and EAN-Codes are ideally shared with Cyreen at least 2 weeks before campaign start.