Conversion rates indicate the probability of a shopper to buy a specific product when entering the supermarket.
A C.A.P. campaign strongly increases the likelihood of a shopper to buy the advertised product. The illustrated example shows that C.A.P increased the instore conversion rate by 375% for our client, compared to regular purchasing behavior.
This project has received funding from the European Union‘s Horizon 2020 research and innovation programme under grant agreement No 889255
This project (HA project no. 1396/22-101) is financed with funds of LOEWE – Landes-Offensive zur Entwicklung Wissenschaftlich-ökonomischer Exzellenz, Förderlinie 3: KMU-Verbundvorhaben (State Offensive for the Development of Scientific and Economic Excellence).