Providing the best
inspiration for
shoppers near-buy.

We create and develop highly impactful media-innovations to inspire shoppers to buy well.

philosophy

Near-buy

By focusing on the moment of the purchase decision, we do not leave shoppers alone in the most important step of their customer journey. Cyreen’s near-buy inspiration is a highly efficient and effective way for retailers and advertisers to activate brands and significantly improve the shoppers´ experience.

philosophy

Smart
inspiration

Our data-driven approach enables us to identify what really matters to shoppers. Understanding shoppers’ behavior requires a sophisticated interplay of high-class data and effective digital-media-technology. Mastering both, Cyreen utilizes shopper-relevant factors to inspire customers and optimize ad-impact.

philosophy

Shopper-friendly

Cyreen’s edgy technologies are shopper-friendly:
Safeguarding shoppers’ privacy is of utmost importance to us. Customers are not interrupted during their purchase activities. Neither an active involvement nor a change of habit is required.

Solution

C.A.P. is a data-driven media-solution for advertisers that measures the actual ad impact offline.

With C.A.P., we introduce a media-novelty to the advertisement market. Transferring the online seen-and-bought logic to the offline world, the actual ad impact is finally measurable since we connect ad impressions with purchases. Intelligent C.A.P. screens inspire shoppers with audio-visual advertising directly at the point of sale. The technology allows advertisers to display their ads at the right location and time.

Interested in C.A.P.?
Get in contact with our
partners.

National Advertisers

geometry global is our marketer
for all national brands.

geometry group logo

Local Advertisers

ams is our marketer for all
regional brands.

videograph logo

About

We believe in creating relevant inspiration to foster the instore shopping experience.

Taking advantage of the insights from our data, Cyreen gives shoppers the final and decisive impulse to buy at the right time and at the right location.

Benedict Boos
Finance
contact
Ciril Hofmann
Marketing
& Operations
contact
Davide Scheidegger
Strategy
& Data Science
contact

Research
Cooperations

We collaborate closely with universities and market research experts to perfect our methodological approach, make our results as transparent as possible and optimize gained insights for our customers. Our analyses are developed, tested and approved by the University of St. Gallen (Switzerland), Technische Hochschule Köln (Germany) and Konzept & Markt (Germany).