ADVERTISING USP'S
FMCG advertisers benefit
from five key technological
advantages.
Our C.A.P. technology works different than many other (PoS) media solutions. Its inspiration stems from online advertising and allows our FMCG advertisers to receive an unparalleled media performance.
CONVERSION RATE
Introducing a novelty in offline marketing, Cyreen’s cutting edge technology calculates conversion rates of shoppers with advertising exposure and compares them to the conversion rates of shoppers without contact to the respective spot.
This KPI allows to understand the increase of purchase probability of shoppers when being exposed to an ad on the C.A.P. medium.
The illustrated case reveals an increase of the conversion rate by 329% when shoppers are in contact with C.A.P., compared to when they do not see the respective ad on the screens.
Product Category
Brand
Campaign Period
Impressions
undisclosed
undisclosed
7 Weeks (CW12–CW18)
836’528
CONVERSION RATE
Introducing a novelty in offline marketing, Cyreen’s cutting edge technology calculates conversion rates of shoppers with advertising exposure and compares them to the conversion rates of shoppers without contact to the respective spot.
This KPI allows to understand the increase of purchase probability of shoppers when being exposed to an ad on the C.A.P. medium.
The illustrated case reveals an increase of the conversion rate by 329% when shoppers are in contact with C.A.P., compared to when they do not see the respective ad on the screens.
Product Category
Brand
Campaign Period
Impressions
undisclosed
undisclosed
7 Weeks (CW12–CW18)
836’528
CONVERSION RATE
Introducing a novelty in offline marketing, Cyreen’s cutting edge technology calculates conversion rates of shoppers with advertising exposure and compares them to the conversion rates of shoppers without contact to the respective spot.
This KPI allows to understand the increase of purchase probability of shoppers when being exposed to an ad on the C.A.P. medium.
The illustrated case reveals an increase of the conversion rate by 329% when shoppers are in contact with C.A.P., compared to when they do not see the respective ad on the screens.
Product Category
Brand
Campaign Period
Impressions
undisclosed
undisclosed
7 Weeks (CW12–CW18)
836’528