How Can Discounts Be
Complemented Most
Efficiently With C.A.P.?
- Many brands make us of price discounts to increase sales.
- Combining such discounts with a C.A.P. campaign may boost sales additionally.
- C.A.P. can flexibly combine a with discounts(i.e. discount sticker on screens) and there by, help brands to gather relevant performance data.
- Below-illustrated case reveals a significant impact of the C.A.P. campaign when being combined with a price discount.
SUMMARY
DISCOUNTS
Certain products have a strong tendency to be sold better when prices are discounted. With C.A.P., advertisers can measure the impact of discounts and align C.A.P. campaigns with future discount periods. Maximum impact can be created by efficiently communicating price reduction on C.A.P. screens.
The C.A.P. campaign may boost discounted sales additionally by highlighting the price in the content. Alternatively, C.A.P. may also help to sell products more during non-discounted periods. The latter finding helps to focus on the quality of the product rather than emphasizing on price. Consequentially, the frequency of discounts could be reduced.
For this customer, the combination of price discounts and an advertising campaign on C.A.P. adds most value to the overall ROI.
Product Category
Brand
Campaign Period
Impressions
undisclosed
undisclosed
12 Weeks (CW49–CW 9)
606’425
