What is the most efficient amount of ad contacts per shopper to maximize purchase probability?
SUMMARY
- C.A.P. can easily compare conversion rates of shoppers who were exposed to 1, 2, 3 or 4 ad-contacts.
- Being aware of the right dose, C.A.P. targets shoppers to maximize impact.
- The case illustrates an increased conversion rate of 416% when targeting shoppers four times instead of only once.
CONTACTS PER CUSTOMER
A widely asked question in marketing relates to the most efficient advertising contact amount per shopper to maximize the purchase probability. C.A.P. is able to compare conversion rates for different contact amounts per customer (i.e. 1x, 2x, 3x, … ).
Cyreen found that a high ad-pressure significantly increases purchase probability in this campaign. According to the case study data, four shopper contacts maximizes purchase probability. Cyreen has learned that the optimal contact amount per shopper varies for different campaigns. Found patterns may be used by the C.A.P. technology to trigger the most efficient advertising dose.
Product Category
Brand
Campaign Period
Impressions
undisclosed
undisclosed
7 Weeks (CW29–CW35)
457’279
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